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ANALYSIS ON THE INFLUENCE OF NIGERIAN MEDIA ON PUBLIC KNOWLEDGE OF ECONOMIC RECESSION

Table of contents

CHAPTER ONE: Introduction                                                                                               1

1.1       Background to the Study                                                                                            1

1.2       Statement of the Problem                                                                                           4

1.3       Objective of the Study                                                                                                4

1.4       Research Questions                                                                                                    5

1.5       Significance of the Study                                                                                           5

1.6       Scope of the Study                                                                                                      5

1.7       Limitation of the Study                                                                                               6

1.8       Operational Definition of Term                                                                                  6

CHAPTER TWO: Literature Review                                                                                    7

Introduction                                                                                                                            7

2.1       Theoretical Framework                                                                                              7

2.1.1    Agenda Setting Theory                                                                                               7

2.1.2    Social Responsibility Theory                                                                                     9

2.2.1    History of Nigeria Media                                                                                           11

2.2.2    Media Ownership Patterns and Economy News Reportage                                      12

2.2.3    Problems of Media Control                                                                                        14

2.2.4    Concept of Recession                                                                                                 19

2.2.5    Attribute of Recession                                                                                                            20

2.2.6    Psychological Aspects of Recession                                                                          21

2.3       Empirical Studies                                                                                                       22

2.4       Gaps Discovered                                                                                                         24

CHAPTER THREE: Research Methodology                                                                        25

3.1       Research Design                                                                                                         25

3.2       Population of the Study                                                                                              26

3.3       Sample Size                                                                                                                26

3.4       Sampling Techniques                                                                                                 26

3.4       Research Instrument                                                                                                   26

3.6       Validity and Reliability of Research Instrument                                                        27

3.7       Administration of Instrument                                                                                     27

3.8       Method of Data Analysis                                                                                            27

CHAPTER FOUR: Data Analysis and Interpretation of Results                                           28

4.1       Demographic Characteristics of Respondents                                                            28

4.2       Analysis of Research Questions                                                                                 30

4.2.1    Research Question 1: To what extent have members of the public been exposed

            to Nigerian media reports on economic recession?                                                    30

4.2.2    Research Question 2: What are the specific ways in which the Nigerian                      media have influenced public knowledge of economic recession?                           32

4.2.3    Research Question 3: What does the Nigerian public understand about               economic recession?                                                                                                   34

4.2.4    Research Question 4: What are the factors affecting editors and reporters in           their reportage of economic recession?                                                                      36

4.3       Discussion of Findings                                                                                               39

CHAPTER FIVE: Summary, Conclusion and Recommendations                                        41

5.1       Summary                                                                                                                    41

5.2       Conclusion                                                                                                                  42

5.3       Recommendations                                                                                                      42

References                                                                                                                              44

APPENDIX A: Questionnaire                                                                                                47

APPENDIX B: Journalist Questionnaire                                                                               49

Abstract

The study analyse the influence of Nigeria on public knowledge of economic recession. It specifically examine the extent to which members of the public are exposed to Nigeria media report on economic recession; It investigate the specific way in which the Nigerian media have influenced public knowledge of economic recession, and examine the factors affecting editors and reporters in their reportage of economic recession.

            In order to achieve the objectives, the study adopted descriptive survey research design. Taro Yamane formula was used to select a sample size of 400 residents of Ijebu-North local government area while census sampling techniques was employed to select 15 journalist used in this study. The instrument that was used in this research is a questionnaire. Data generated were analysed using descriptive statistics on Statistical Package for Social Science (SPSS).

            Findings from the study revealed that members of the public are expose to Nigeria media report on economic recession through the television. Majority of the public understand the term economic recession but are confused or panic whenever they hear news regarding economic recession. However, the editors and reporters do not have any challenges in reporting economic recession but indicated that availability, accessibility and adequacy of data prevents journalist from reporting news on economic recession.

            Among other recommendations is that economic recession reporting should not be presented as hard, complex scientific information and the topics should emphasize human interest.

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