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ENTREPRENEURIAL ORIENTATION AND FIRMS PERFORMANCE: A STUDY OF CADBURY NIGERIA PLC

Table of contents

CHAPTER ONE: Introduction                                                                                              1

1.0       Background to the Study                                                                                           1

1.1       Statement of the Problem                                                                                           4

1.2       Objectives of the Study                                                                                              5

1.3       Research Questions                                                                                                     5

1.4       Research Hypotheses                                                                                                  6

1.5       Scope of the Study                                                                                                     6

1.6       Limitation of the Study                                                                                              6

1.7       Justification of the Study                                                                                           6

1.8       Definition of Terms                                                                                                    7

1.9       Organisation of the Study                                                                                          8

CHAPTER TWO: Literature Review                                                                                     9

2.0       Preamble                                                                                                                     9

2.1       Conceptual Review                                                                                                     9

2.1.1    Firm Performance                                                                                                       9

2.1.2    Measurement of Firm Performance                                                                            12

2.1.3    Entrepreneurship Orientation                                                                                      13

2.1.4    Entrepreneurship Dimensions                                                                                     16

2.2       Theoretical Review                                                                                                     18

2.2.1    The Classical Theory of Resource-Based View (RBV)                                              18

2.2.2    Contingency Theory                                                                                                   20

2.3       Empirical Review                                                                                                        20

2.3       Summary of Empirical Review                                                                              23

2.5       Historical Background of Cadbury Nig. Plc.                                                       24

2.5       Gaps in Literature                                                                                                    25

CHAPTER THREE: Methodology                                                                                        26

3.0       Preamble                                                                                                                     26

3.1       The Study Area                                                                                                           26

3.2       Population of the Study                                                                                              26

3.2.1    Population Distribution                                                                                               27

3.2.2    Sample Size and Procedure                                                                                        27

3.3       Research Design                                                                                                         27

3.4       Type of Data and Instrumentation for Data Collection                                             28

3.5       Validity and Reliability of Research Instrument                                                        28

3.6       Model Specification                                                                                                    28

3.7       Method of Data Analysis                                                                                           29

CHAPTER FOUR: Data Analysis Presentation and Interpretation                                      30

4.1       Demographic Data of Respondents                                                                            30

4.2       Analysis of Questionnaire                                                                                           32

4.3       Firm Performance                                                                                                       41

4.4       Testing of Hypothesis                                                                                                 45

4.5       Discussion of Findings                                                                                               49

CHAPTER FIVE: Summary, Conclusion and Recommendations                                        51

5.1       Summary of Findings                                                                                                 51

5.2       Conclusion                                                                                                                  52

5.3       Recommendations                                                                                                      53

5.4       Suggestion for Further Studies                                                                                   53

References                                                                                                                              54

Appendix: Questionnaire                                                                                                   59

Abstract

This study examined entrepreneurial orientation and firms performance in Cadbury Nigeria Plc. It specifically established the relationship between innovativeness and firm performance; examined the relationship between risk taking and firm performance; investigated the relationship between proactiveness and firm performance; determined the relationship between competitive aggressive and firm performance; examined the relationship between autonomy and firm performance and established the relationship between entrepreneurship orientation and firm perform. The study was anchored on the classical theory of Resource-Based View (RBV) and Contingency Theory. Survey research design was adopted using questionnaire as the prime instrument to generate data. Five hundred and three (503) top management and middle management employee were drawn from Cadbury Nigeria Plc. Data generated were analysed using descriptive statistics such as simple percentage and inferential statistics such as Pearson Moment Correlation Coefficient Multiple and Regression Analysis. 

The findings of this study reveals that there was significant relationship between innovativeness and firm performance in Cadbury Nigeria Plc; there was significant relationship between risk taking and firm performance in Cadbury Nigeria Plc; there was significant relationship between proactiveness and firm performance; there was significant relationship between competitive aggressive and firm performance.  Lastly, there was statistical significant relationship between entrepreneurial orientation and firm performance in Cadbury Nigeria Plc. Among other recommendation is that firms inclining activities that can be considered in the definition of entrepreneurship should have prominently differentiation based strategic tendency and it should perceive these activities as a long-run endeavour and exert effort to realize cultural and structural transformation supporting these activities in the organization.

Keywords:  Firm Performance, Entrepreneurship Orientation, Autonomy, Proactiveness, Innovativeness. 

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