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INTERNALIZATION STRATEGY AND PERFORMANCE OF SMALL AND MEDIUMS SCALE ENTERPRISES: A STUDY OF SEWELL PHARMACEUTICAL LIMITED

Table of contents

 

CHAPTER ONE: Introduction                                                                                               1 

1.1       Background to the Study                                                                                            1 

1.2       Statement of the Problem                                                                                           4 

1.3       Objectives of the Study                                                                                              6 

1.4       Research Questions                                                                                                    6 

1.5       Research Hypotheses                                                                                                  7 

1.6       Significance of the Study                                                                                           7 

1.7       Scope of the Study                                                                                                      7 

1.8       Operational Definition of Terms                                                                                7 

CHAPTER TWO: Literature Review                                                                                    8 

2.1       Conceptual Review                                                                                                     8 

2.1.1    Internationalization and Internationalization Strategies                                            8 

2.1.2    Small and Medium Enterprises Characteristics                                                         13 

2.1.3    Components of SMEs internationalization                                                                15 

2.1.4    International Expansion of SMEs                                                                               17 

2.1.5    Motivations for International Expansion of SMEs                                                     18 

2.1.6    The International Expansion Process of SMEs                                                          19 

2.1.7    Advantages and Disadvantages of SMEs’ International Expansion                               21 

2.1.8    Cooperative International Expansion of SMEs                                                          22 

2.1.9    Success, Business Performance and Internationalization Strategy 

Formulation                                                                                                                25 

2.2       Theoretical Review                                                                                                    27 

2.2.1    Uppsala Model                                                                                                           27 

2.2.2    The Network Approach                                                                                              31 

2.2.3    International New Ventures/Born global                                                                   34 

2.3       Empirical Review                                                                                                       36 

CHAPTER THREE: Research Methodology                                                                        38 

3.1       Research Design                                                                                                         38 

3.2       The Population                                                                                                           38 

3.3       Sample Size and Sampling Procedure                                                                        39 

3.4       Data type and Instrument for Data Collection                                                           39 

3.5       Validity and Reliability of Research Instrument                                                        40 

3.6       Method of Data Analysis                                                                                            40 

CHAPTER FOUR: Presentation of Data and Interpretation of Results                                    41 

4.1       Demographic Distribution of Respondents                                                                42 

4.2       Analysis of Questionnaire items                                                                                42 

4.3       Tests of Hypotheses                                                                                                    45 

4.4       Discussion of Findings                                                                                               48 

CHAPTER FIVE: Summary, Conclusion and Recommendations                                        50 

5.1       Summary                                                                                                                    50 

5.2       Conclusion                                                                                                                  50 

5.3       Recommendations                                                                                                      51 

References                                                                                                                     52 

Appendix: Questionnaire                                                                                                        56 

Abstract

 

This study examined internalization strategy and performance of small and mediums scale enterprise a case study of Sewell Pharmaceutical Company. It sought to analyse the effect of product process on performance of Small and Medium Scale Enterprises; to determine the effect of market process on financial performance of Small and Medium Scale Enterprises as well as examine the effect of internationalization strategy on performance of small and medium scale enterprises of Sewell Pharmaceutical Company. 

Descriptive survey and qualitative research design was adopted by this study and the target population used in this study comprise one hundred and eighty-nine (189) staff of Sewell Pharmaceutical Limited Data generated through questionnaire was analyzed with the aid of statistical package for social science. Descriptive statistic of simple percentage was used to analysed the demographic data while Linear Regression Analsysi was employed to test the hypotheses. 

Findings revealed there was significant effect of product process on performance of small and medium scale enterprises. Result showed that there was no significant effect of market process on financial performance of small and medium scale enterprises. It was found that there was significant effect of internationalization strategy on performance of small and medium scale enterprises. 

The study concluded that internationalization strategies have significant effect on performance of SMEs and the implication of this is that internationalization strategies improve the performance of SMEs. It is recommended that firms should produce or procure their products from reliable suppliers who deal on quality products, this will in turn assure the customers of the value for their money. 

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