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INTERNALIZATION STRATEGY AND PERFORMANCE OF SMALL AND MEDIUMS SCALE ENTERPRISES: A STUDY OF SEWELL PHARMACEUTICAL LIMITED
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Table of contents
CHAPTER ONE: Introduction 1
1.1 Background to the Study 1
1.2 Statement of the Problem 4
1.3 Objectives of the Study 6
1.4 Research Questions 6
1.5 Research Hypotheses 7
1.6 Significance of the Study 7
1.7 Scope of the Study 7
1.8 Operational Definition of Terms 7
CHAPTER TWO: Literature Review 8
2.1 Conceptual Review 8
2.1.1 Internationalization and Internationalization Strategies 8
2.1.2 Small and Medium Enterprises Characteristics 13
2.1.3 Components of SMEs internationalization 15
2.1.4 International Expansion of SMEs 17
2.1.5 Motivations for International Expansion of SMEs 18
2.1.6 The International Expansion Process of SMEs 19
2.1.7 Advantages and Disadvantages of SMEs’ International Expansion 21
2.1.8 Cooperative International Expansion of SMEs 22
2.1.9 Success, Business Performance and Internationalization Strategy
Formulation 25
2.2 Theoretical Review 27
2.2.1 Uppsala Model 27
2.2.2 The Network Approach 31
2.2.3 International New Ventures/Born global 34
2.3 Empirical Review 36
CHAPTER THREE: Research Methodology 38
3.1 Research Design 38
3.2 The Population 38
3.3 Sample Size and Sampling Procedure 39
3.4 Data type and Instrument for Data Collection 39
3.5 Validity and Reliability of Research Instrument 40
3.6 Method of Data Analysis 40
CHAPTER FOUR: Presentation of Data and Interpretation of Results 41
4.1 Demographic Distribution of Respondents 42
4.2 Analysis of Questionnaire items 42
4.3 Tests of Hypotheses 45
4.4 Discussion of Findings 48
CHAPTER FIVE: Summary, Conclusion and Recommendations 50
5.1 Summary 50
5.2 Conclusion 50
5.3 Recommendations 51
References 52
Appendix: Questionnaire 56
Abstract
This study examined internalization strategy and performance of small and mediums scale enterprise a case study of Sewell Pharmaceutical Company. It sought to analyse the effect of product process on performance of Small and Medium Scale Enterprises; to determine the effect of market process on financial performance of Small and Medium Scale Enterprises as well as examine the effect of internationalization strategy on performance of small and medium scale enterprises of Sewell Pharmaceutical Company.
Descriptive survey and qualitative research design was adopted by this study and the target population used in this study comprise one hundred and eighty-nine (189) staff of Sewell Pharmaceutical Limited Data generated through questionnaire was analyzed with the aid of statistical package for social science. Descriptive statistic of simple percentage was used to analysed the demographic data while Linear Regression Analsysi was employed to test the hypotheses.
Findings revealed there was significant effect of product process on performance of small and medium scale enterprises. Result showed that there was no significant effect of market process on financial performance of small and medium scale enterprises. It was found that there was significant effect of internationalization strategy on performance of small and medium scale enterprises.
The study concluded that internationalization strategies have significant effect on performance of SMEs and the implication of this is that internationalization strategies improve the performance of SMEs. It is recommended that firms should produce or procure their products from reliable suppliers who deal on quality products, this will in turn assure the customers of the value for their money.
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