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ANALYSIS OF THE IMPACT OF SOCIAL MEDIA ON THE ACADEMIC PERFORMANCE OF STUDENT IN OLABISI ONABANJO UNIVERSITY

Table of contents

CHAPTER ONE: Introduction                                                                                              1

1.1       Background to the Study                                                                                           1

1.2       Statement of the Problem                                                                                           4

1.3       Aim and Objectives of the Study                                                                               5

1.4       Significance of the Study                                                                                           6

1.5       Scope of the Study                                                                                                     6

1.6       Operational Definition of Terms                                                                                 6

1.7       Organisation of the Study                                                                                          7

CHAPTER TWO: Literature Review                                                                                     9

2.1       Social Media                                                                                                               9

2.2       Impact of Social Media on Academic performance in Nigeria                                  10

2.3       Summary of Literature                                                                                                18

CHAPTER THREE: Methodology                                                                                        19

3.1       Introduction                                                                                                                19

3.2       Research Design                                                                                                         19

3.3       Population of the Study                                                                                              19

3.4       Sample and Sampling Techniques                                                                              19

3.5       Research Instrument                                                                                                   20

3.6       Procedure of Administration of Instrument                                                               20

3.7       Validity and Reliability of Research Instrument                                                        20

3.8       Method of Data Analysis                                                                                           20

CHAPTER FOUR: Data Analysis and Interpretation                                                           21

4.1       Demographic Distribution of Respondents                                                                21

4.2       Analysis of Research Objectives                                                                                22

CHAPTER FIVE: Discussion, Conclusion and Recommendation                                        36

5.1       Discussion                                                                                                                   36

5.2       Conclusion                                                                                                                  38

5.3       Recommendations                                                                                                      38

References                                                                                                                                                                         40 

Abstract

The aim of the study was to analyse the impact of Social Media on the Academic Performance of students in Olabisi Onabanjo University. Specifically, the study seeks to; analyse the frequency of social media usage among students of Olabisi Onabanjo University, to ascertain how the use of social media has impacted the academic performance of the students in Olabisi Onabanjo University, and to ascertain how gender has influence on students’ usage of social media network. Descriptive survey research design was adopted in this study using a well structure questionnaire. A sample size of one hundred and fifty students were selected for the study. Findings from the study showed that the undergraduate students of Olabisi Onabanjo University have access to social media and that the frequency to which the students have use social media is high. Results showed that the facebook is the social media network that is most used by the undergraduate students of Olabisi Onabanjo University. It was revealed that students’ frequent use of social media have significant impact on their academic performance. However, social media do no significantly have impact on the academic performance of the students in Olabisi Onabanjo University. Finally, there is no significant difference between male and female students usage of social media network. The findings of this study and earlier ones showed some noteworthy results. The results of this study suggest that lecturers should come up with a template on how their students can maximize the benefits of Social media, that school management should incorporate rules and regulations on the use of the social media in the school and, that the government should put in place adequate control measures to regulate their use among students and lecturers. 

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