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9,360

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5

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EFFECTS OF SOCIAL MEDIA ON YOUTH AND ACADEMIC PERFORMANCE IN AGO-IWOYE METROPOLIS

Table of contents

CHAPTER ONE: Introduction                                                                                              1

1.1       Background to the Study                                                                                           2

1.2       Statement of the Problem                                                                                           3

1.3       Research Objectives                                                                                                    4

1.4       Justification of Study                                                                                                 5

1.5       Scope of the Study                                                                                                     6

1.6       Limitation of Study                                                                                                    6

CHAPTER TWO: Literature Review and Theoretical Framework                                        8

2.0       Introduction                                                                                                                8

2.1       Social Media                                                                                                               8

2.2       Academic Performance                                                                                               9

2.3       Social media usage and Academic performance                                                        9

2.4       Literature Review                                                                                                       11

2.5       Theoretical Framework                                                                                               13

2.5.1    Uses and Gratification Theory                                                                                    14

2.5.2    Social Information Processing Theory                                                                        15

2.5.3    Media Equation Theory                                                                                              15

2.6       The Concept of Social Media                                                                                     16

2.6.1    The Concept of Reading                                                                                             17

CHAPTER THREE: Methodology                                                                                        18

3.1       Introduction                                                                                                                18

3.2       Research Design                                                                                                         18

3.3       Sources and Types of Data                                                                                         18

3.4       Population of the Study                                                                                              19

3.5       Sample Size                                                                                                                 20

3.6       Techniques of Data Analysis.                                                                                     20

CHAPTER FOUR: Data Analysis Presentation and Interpretation                                      22

4.1       Demographic Data of Respondents                                                                            22

4.2       Analysis of Research Questions                                                                                 23

CHAPTER FIVE: Summary, Conclusion and Recommendations                                        32

5.1       Summary                                                                                                                     32

5.2       Conclusion                                                                                                                  32

5.3       Recommendations                                                                                                      33

References                                                                                                                              34

APPENDIX: Questionnaire                                                                                                   37

Abstract

This study examined effect of social media on youth and academic performance in Ago-Iwoye Metropolis. It specifically determined the influence of the exposure of social media on your academic performance, identified the social media youth frequently use in gathering information, assessed the hour(s) spent on social media sites among youths in Ago-Iwoye Metropolis and identified the kind of information youth seek on social media sites in Ago-Iwoye. The study was anchored on three theories: uses and gratification theory, social information processing theory and media equation theory. This study adopt descriptive survey research design. 

Taro Yamme formula was used to selected a total sample of size of 400 respondents out of the total population of 94,705 the study area. Descriptive statistics was employed to analysed data generated from field and also the interpretation of the analysis. Findings from the study revealed social media has a positive significant effect on academic performance and social media have impact on academic performance of students. The finding also revealed that most of the youth use social media for academic purpose and it has improve their academic grade. The study recommended that youths should be educated on the influence of Social media on their academic performance and lecturers should ensure they use the social media as a tool to improve the academic performance of students in schools.

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