CHAPTER ONE: Introduction                                                                                   1

1.1       Background to the Study                                                                                1

1.2       Statement of the Problem                                                                               3

1.3       Objective of the Study                                                                                    3

1.4       Research Questions                                                                                        3

1.5       Significance of the Study                                                                               4

1.6       Scope of the Study                                                                                          4

CHAPTER TWO: Literature Review                                                                        5

2.0       Introduction                                                                                                    5

2.1       Theoretical Framework                                                                                  8

2.2       History of Political Violence and Television Advert in Nigeria                        13

2.3       Press Freedom and the Role of the Television Advert in Reporting Acts of         20

            Political Violence

2.4       Causes of Electoral Violence in Nigeria                                                        25

2.5       Consequences of Electoral Violence                                                                30

CHAPTER THREE: Methodology                                                                            32

3.1       Introduction                                                                                                    32

3.2       Applied Method                                                                                              33

3.3       Content Analysis                                                                                            33

3.4       Sample Size                                                                                                    34

3.5       Method of Analysis                                                                                        34

CHAPTER FOUR: Data Presentation, Analysis and Interpretation                          35

4.0       Introduction                                                                                                    35

4.1       Analysis of Demographic Data                                                                      35

4.2       Analysis of Questionnaire on the role of T.V. Adverts on the                        37

            Prevention of Political Violence

4.3       Discussion of Findings                                                                                   46

CHAPTER FIVE: Summary, Conclusion and Recommendations                            50

5.1       Summary                                                                                                        50

5.2       Conclusion                                                                                                      51

5.3       Recommendations                                                                                          52

References                                                                                                                  53

Appendix: Questionnaire                                                                                            55

The media has always been involved in the politics of Nigeria and often at a great cost. It has always defended the people, championed their aspirations as well as projected the ideology the party in power. But it can also be manipulated to serve on the interests of those in power which could be counter-productive. This contribution of the media to the maintenance of peace in the country has not been given due academic attention. But since television could be seen as a major and popular channel of mass communication, the study therefore attempt to investigate the influence of political and electoral education adverts in preventing political violence in Nigeria. 

            This study is anchored on Normative, Marxist and Terror Management Theories which seek to locate media structure and performance within the social milieu in which it operates. The study adopted descriptive survey research design. The population used to analysis comprised of 80 subjects drawn from students, traders and transport workers in Ago-Iwoye area of the Ijebu-North local government, Ogun State.

            The study showed that majority of the respondents watched political adverts on television and concluded that political and electoral education adverts prevent political violence in Nigeria during the 2015 general election

            In view of the foregoing, the project therefore recommend that further study should be carried out by student on the contribution of other media (radio, films, newspaper, or webcasting) to the maintenance of peace before, during and after national election.